Bibiliography

YCN. 2018. YCN | Awards | YCN Student Awards | 2012-2013 | Briefs | Bacardi. [ONLINE] Available at: https://www.ycn.org/awards/ycn-student-awards/2012-2013/briefs/bacardi . [Accessed 2 April 2018].

Bacardi Limited. 2018. About Us – Bacardi Limited. [ONLINE] Available at: https://www.bacardilimited.com/our-company/about-us/ . [Accessed 2 April 2018].

Bacardi Rum : The Whisky Exchange. 2018. Bacardi Rum : The Whisky Exchange. [ONLINE] Available at: https://www.thewhiskyexchange.com/b/339/bacardi-rum . [Accessed 2 April 2018].

Revolution. 2017. For the Now. [ONLINE] Available at: https://www.revolution-bars.co.uk/blog/heres-the-hidden-story-behind-the-bacardi-bat/. [Accessed 12 April 2018].

ASA. 2018. Alcohol Non-Broadcasting Code. [ONLINE] Available at: https://www.asa.org.uk/type/non_broadcast/code_section/18.html. [Accessed 12 April 2018].

Bacardi USA. (2017). Bacardi Break Free. [Online Video]. 30 May 2017. Available from: https://www.youtube.com/watch?v=vlAsabCSJsM. [Accessed: 12 April 2018].

Bacardi UK. (2018). Bacardi Presents the Sound of Rum. [Online Video]. 8 November 2017. Available from: https://www.youtube.com/watch?v=TsPPxK_6Ic4. [Accessed: 12 April 2018].

Campaign. 2016. Behind the brand: Bacardi’s Zara Miller. [ONLINE] Available at: https://www.campaignlive.co.uk/behind-brand-bacardis-zara-mirza/%7Bsubjects%7D/article/1418837. [Accessed 12 April 2018].

Marketing Week. 2018. Bacardi restructures marketing to ‘bring accountability closer to the front line’. [ONLINE] Available at: https://www.marketingweek.com/2018/02/12/bacardi-restructures-marketing-accountability/. [Accessed 12 April 2018].

Business Casual. (2017). Bacardi: The Story Behind Cuba’s Legendary Liquor Brand. [Online Video]. 17 July 2017. Available from: https://www.youtube.com/watch?v=k-YAUF0c12U. [Accessed: 12 April 2018].

Google Forms. 2018. Alcohol Brands Survey. [ONLINE] Available at: https://goo.gl/forms/dZCW3UWlUVj7A2Lt2. [Accessed 26 April 2018].

Marketing Donut. 2018. How to create effective customer questionnaires. [ONLINE] Available at: https://www.marketingdonut.co.uk/market-research/questionnaires-surveys-and-focus-groups/how-to-create-effective-customer-questionnaires. [Accessed 28 April 2018]

Financial Times. 2018. High spirits as Bacardi swallows Patron tequila for $5.1bn. [ONLINE] Available at: https://www.ft.com/content/d589d10a-ffbd-11e7-9650-9c0ad2d7c5b5. [Accessed 3 May 2018].

Bacardi Limited. 2018. Bacardi Limited at a glance. [ONLINE] Available at: https://www.bacardilimited.com/pressrelease/factsheet/. [Accessed 4 May 2018].

Marketing91. 2018. SWOT Analysis of Bacardi. [ONLINE] Available at: https://www.marketing91.com/swot-analysis-bacardi/. [Accessed 4 May 2018].

Techradar. 2018. Depth of field explained. [ONLINE] Available at: https://www.techradar.com/how-to/photography-video-capture/cameras/what-is-depth-of-field-how-aperture-focal-length-and-focus-control-sharpness-1320959. [Accessed 4 May 2018].

Venngage. 2018. 8 new graphic design trends that will take over 2018. [ONLINE] Available at: https://venngage.com/blog/graphic-design-trends/. [Accessed 4 May 2018].

Cuba Holidays. 2016. A Tour of Havana’s Art Deco Architecture. [ONLINE] Available at: https://cubaholidays.co.uk/news/116225/a-tour-of-havanas-art-deco-architecture. [Accessed 10 May 2018].

Morning Advertiser. 2017. David Beckham stars in Haig Club Scotch Whiskey film. [ONLINE] Available at: https://www.morningadvertiser.co.uk/Article/2017/11/14/Video-David-Beckham-stars-in-Haig-Club-Scotch-Whisky-film. [Accessed 23 May 2018].

Ecosultancy. 2013. 10 innovative digital marketing campaigns from Diageo brands. [ONLINE] Available at: https://econsultancy.com/blog/63593-10-innovative-digital-marketing-campaigns-from-diageo-brands. [Accessed 23 May 2018].

The New Yorker. 2008. Bacardi and the Long Fight for Cuba. [ONLINE] Available at: https://www.newyorker.com/magazine/2008/10/06/bacardi-and-the-long-fight-for-cuba. [Accessed 24 May 2018].

The New York Times. 2008. Bacardi, the Puerto Rican Rum That Will Forever Be Cuban. [ONLINE] Available at: https://www.nytimes.com/2008/09/21/business/21shelf.html. [Accessed 24 May 2018].

Graphic Mama. 2018. Top Graphic Design Trends 2018. [ONLINE] Available at: https://graphicmama.com/blog/graphic-design-trends-2018/. [Accessed 24 May 2018].

D&AD. 2018. New Blood Entry- Caribbean Takeover. [ONLINE] Available at: https://www.dandad.org/awards/new-blood/2018/bacardi/3342/caribbean-takeover/. [Accessed 25 May 2018].

InstaPage. 2018. 6 Social Media Trends That Will Impact Your Next Campaign. [ONLINE] Available at: https://instapage.com/blog/social-media-trends. [Accessed 25 May 2018].

YouTube. 2016. A Brief History of America and Cuba. [ONLINE] Available at: https://www.youtube.com/watch?v=chYBlArm9Ao&t=133s. [Accessed 2 June 2018].

Campaign. 2016. Six of the best:key trends to drive campaign success in 2017. [ONLINE] Available at: https://www.campaignlive.co.uk/article/six-best-key-trends-drive-campaign-success-2017/1417943. [Accessed 4 June 2018].

The Guardian. 2018. The Cambridge Analytica files: the story so far. [ONLINE] Available at: https://www.theguardian.com/news/2018/mar/26/the-cambridge-analytica-files-the-story-so-far. [Accessed 4 June 2018].

MobLab. 2018. Keep campaigning fresh: trends impacting change in 2018. [ONLINE] Available at: https://mobilisationlab.org/campaigning-trends-2018/. [Accessed 4 June 2018].

AdWeek. 2018. OkCupid Redefines ‘DTF’. [ONLINE] Available at: https://www.adweek.com/creativity/okcupid-redefines-dtf-in-striking-ads-that-are-like-little-works-of-art/. [Accessed 5 June 2018].

VoxBurner. 2018. 5 awesome ad campaigns for the youth market. [ONLINE] Available at: http://www.voxburner.com/blog-source/02/06/18/awesome-youth-ad-campaigns. [Accessed 5 June 2018].

Ignite Social Media. 2018. Clever social media campaigns targeting men. [ONLINE] Available at: https://www.ignitesocialmedia.com/social-media-examples/social-media-campaigns-targeting-men/. [Accessed 5 June 2018].

Trip Advisor. 2018. The American Bar. [ONLINE] Available at: https://www.tripadvisor.co.uk/ShowUserReviews-g186338-d1010143-r477648720-American_Bar-London_England.html. [Accessed 5 June 2018].

Trip Advisor. 2018. Berry & Rye. [ONLINE] Available at: https://www.tripadvisor.co.uk/Attraction_Review-g186337-d5542128-Reviews-Berry_Rye-Liverpool_Merseyside_England.html. [Accessed 5 June 2018].

Manchester Bars. 2018. Dusk till Pawn. [ONLINE] Available at: https://www.manchesterbars.com/dusktilpawn.htm. [Accessed 6 June 2018].

Trip Advisor. 2018. Dusk till Pawn Manchester. [ONLINE] Available at: https://www.tripadvisor.co.uk/Attraction_Review-g187069-d4926260-Reviews-Dusk_Til_Pawn-Manchester_Greater_Manchester_England.html. [Accessed 6 June 2018].

Echo. 2018. FINCA announces summer restaurant – but its in Manchester. [ONLINE] Available at: https://www.liverpoolecho.co.uk/whats-on/food-drink-news/finca-announces-summer-restaurant-its-14718483. [Accessed 7 June 2018].

Artisan. 2018. FINCA @ Artisan. [ONLINE] Available at: http://artisan.uk.com/about-page/finca-artisan/. [Accessed 7 June 2018].

Trip Advisor. 2018. Alma de Cuba Liverpool. [ONLINE] Available at: https://www.tripadvisor.co.uk/Restaurant_Review-g186337-d781227-Reviews-Alma_De_Cuba-Liverpool_Merseyside_England.html. [Accessed 7 June 2018].

Alma de Cuba Liverpool. 2018. Cocktail Menu. [ONLINE] Available at: https://www.alma-de-cuba.com/wp-content/uploads/2011/10/Alma-de-Cuba-Cocktail-Drinks.pdf. [Accessed 7 June 2018].

YouTube. 2011. Mad Men – S03 E03 Don Drapers Old Fashioned. [ONLINE] Available at: https://www.youtube.com/watch?v=7VnCi4gqtrE. [Accessed 8 June 2018].

YouTube. 2014. Cosmopolitan – Sex and the City. [ONLINE] Available at: https://www.youtube.com/watch?v=yR9xKjRQqrI. [Accessed 8 June 2018].

Eater. 2015. How Carrie Bradshaw, Don Draper and the Dude Changed Cocktail Culture. [ONLINE] Available at: https://www.eater.com/drinks/2015/8/19/9176895/how-carrie-bradshaw-don-draper-and-the-dude-changed-cocktail-culture. [Accessed 8 June 2018]

Carter CC | 2003 |Critical readings: Media and gender | Open University Press | Accessed April 30th 2018

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